Use the custom text menu item when you need a part of your menu which is not a link.
In the popup for this menu item, enter any text that you want to appear within your menu.
When to use the custom text item
If you want to create a custom dropdown menu item, you may not want the top item to link to anything. When this is needed, you can drag other menu items into your custom text item to create a dropdown.
The menu will be created as a dropdown, but the top-level menu item (the “Portfolio” in the image above) will not behave as a link in any way – even your cursor will not display as a hand icon, as in this example: