This website text is in the “<head>” area of a website’s code and is typically seen by site visitors in their browser’s window along the top or in the tab. It is also used when a visitor creates a bookmark or ‘favorite’ of one of your sites pages. It is also an important search engine detail, since it is used to create the ‘title’ text which shows up in search results.
You can use these various boxes to add to/delete/modify this info for various areas and page types on your site.
Check out SEO Title Text
for more details.
The meta description is a brief sentence or two describing succinctly the content and purpose of your page. If this area is left blank, ProPhoto will use your blog’s “Tagline”, which is set under “Settings” => “General” in your WordPress admin area.
The meta description is often (but not always) used as the brief subtext in search engine results pages – therefore, it doesn’t help your site rank higher, but can help you get more visits if it helps people determine that your site has what they’re searching for.
Learn more about SEO descriptions
Some people like to add a list of comma-separated keywords in their “meta keyword” tag for SEO reasons. This is not something to spend much (read: any) time on, because search engines like Google have not used meta keywords for search rankings for a long time. See Matt Cutts from Google mention this here. (at 2:52)
But if it helps you sleep better to put them in, just add them here. It should be a list like this:
new york, wedding, photography, bride, senior, portrait, photojournalism
If you enjoy wasting time, click here to see information about SEO keywords
Search engines may penalize you for what is perceived as “duplicate content” on your site – this can actually cause your pages to rank lower than normal. A common negative practice is to ‘spam’ your own site with keywords to boost search results. Search engines will attempt to look for these patterns of repeated content.
Blogs are prone to having duplicate content because Posts can be seen on the homepage, archive page, category page, etc. Use this ProPhoto option to block search engines from indexing certain types of pages to reduce your risk of ‘duplicate content’ penalty. Please note that doing this can make it harder for the search spiders to do a thorough crawl of your site, so it is probably best not to use this feature unless you have a reason to — for example, you display the full content of posts instead of using excerpts on your date archive and category archive pages.