There are a few ways to add text to your ProPhoto layout, but the most common ways are:
- WordPress content module – shows the content of the WordPress page/post you see in your layout
- text module – individual blocks of text you can put in any part of your layout
The text module makes it easy to add a short bit or a large block of text, and is simple to use. Just click and type:
Add a text module to your layout
To add a text module into part of your layout, follow these steps:
- Edit a layout using the Visual Builder tool.
- Visit the Elements > Modules sidebar to drag-and-drop a text module into any area of your layout.
- Click to place your cursor in the text area to type or paste any text you want.
Align text module content
Each module provides a settings popup where you can change alignment. Click the gear and change the alignment within the popup.
As with other settings, the alignment applies to the entire module of text. If you would like to have different alignment for different bits of text, create new modules and alter the alignment of each as needed.
Font style of text module content
As with other settings, the font style applies to the entire module of text. If you would like to have different style for different bits of text, create new modules and alter the alignment of each as needed. It is not supported to change the font styling of particular words within one bit of text at this time.
If you need to use a variation of a font style you currently have – maybe you need smaller text or different capitalization – you can click to copy an existing font style and create a new version that is applied to the module. (you can reuse that new font style later, too)
See here for a demonstration:
To learn more about working with font styles, please click to read our separate guide about Fonts & text styles for full details.
Create links within text module content
Headings and SEO
When you type in a text module, the “Normal” text type will create text as regular paragraph text. This means that your website will use typical <p></p> tags for your text. But you also have options to choose other heading types to affect the underlying HTML markup:
Choosing to use a heading of H1, H2, H3, etc. will cause your page to use these tags for the entire content of your text module. Since the appearance of your text is based upon the font style you have selected, these choices do not impact the look of your text. But heading types can be chosen if you would like to identify text as a heading in your page markup.
Headings communicate to web crawlers the title for a section of your site content. For example, if you have a layout with an about section, you might begin this section with a text module which says “About Me” at the top. You can select the H1 type for your module to signify this is a heading for that part of your page. If you need sub-areas, you can nest sub-headings as H2, H3, and so on.
A note about H1, H2, H3 and SEO
It used to be true that websites needed to use headings in sequence down the page because web crawlers like Google expected the H1 tag to be the most important, top-level title of the page. Using more than one H1 in a website, for example, used to be considered bad SEO practice … back when we were tuning in to The Fresh Prince of Bel-Air and Blossom.
But this is the future. Google is smart and contextual, and no longer expects web pages to use heading tags in a particular order. In fact, the HTML5 spec no longer requires heading tags to appear inside the prior level heading tag as it once did.
SEO concerns with placing heading tags incorrectly and hurting your SEO ranking are long gone, so if you plan to use heading tags in your text modules, try to use them in sequence, but don’t worry too much about it. If you’re overly concerned, you can always start from the H3 tag and go from there.
Remember, ProPhoto automatically optimizes your website for SEO with best practices so extra tagging is generally less crucial, and definitely not as important to have specific unseen tag structures as simply having the proper content in your pages for people to actually read.